About Us - Pannadhay University

Bachelor of Business Administration (BBA Hons.)

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An advanced undergraduate program focused on in-depth business knowledge, specialization, and industry-driven managerial skills.

Introduction

The Bachelor of Business Administration (BBA Hons.) program at Pannadhay University is a rigorous and industry-oriented undergraduate program designed to develop advanced managerial, analytical, and entrepreneurial skills. The program provides a strong foundation in core business disciplines while offering deeper academic rigor compared to a regular BBA. It focuses on building strategic thinking, leadership abilities, and decision-making skills through a blend of theoretical learning and practical exposure. The program offers specialized domains including Human Resource Management, Finance, Marketing, Business Analytics, Family Business, and Digital Marketing, enabling students to tailor their education according to their career aspirations. Marketing remains a core/common specialization for all students, while additional specializations can be chosen based on individual interests. With a strong emphasis on experiential learning, case studies, internships, live projects, and industry interaction, the program prepares graduates for leadership roles in corporate management, entrepreneurship, consulting, and digital business sectors. It also provides a strong academic foundation for pursuing MBA and other professional qualifications.

Specialization In Human Resource Management, Finance, Marketing (Compulsory for all), Business Analytics, Family Business, Digital Marketing

Subject Offered :

Principles of Management
Business Communication
Financial Accounting
Managerial Economics
Organizational Behavior
Marketing Management
Human Resource Management
Business Law
Business Statistics
Operations Management
Financial Management
Entrepreneurship Development
Business Analytics
Digital Marketing
Strategic Management
E-Commerce
Research Methodology
Management Information System (MIS)
Corporate Governance
International Business
Supply Chain Management

Department	Department of Management Studies
Type
Duration of the Course	4 Years (8 Semesters) – As per NEP 2020 (with exit options)
Eligibility	10+2 (Any Stream) from a recognized board with minimum required marks as per university norms
Seat Alloted	120 Seats
Medium of Instruction	English
Examination	Semester System with internal assessments, practicals, and end-semester examinations
Syllabus	As per UGC Guidelines and NEP 2020 framework with CBCS pattern including core, electives, specialization papers, internships, and research project
Scholarship
Fees

Documents Required for Admission