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Ph.D in Digital Marketing

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Advance your research career with a Ph.D. in Digital Marketing at Pannadhay University.

Introduction

The Ph.D. in Digital Marketing programme at Pannadhay University is designed to cultivate advanced research skills and deep subject expertise in Digital Marketing. Students engage with contemporary digital marketing strategies, consumer behaviour analysis, data-driven marketing approaches, digital communication, emerging technologies, and interdisciplinary perspectives to contribute original knowledge to the field of digital business and marketing innovation. The programme prepares scholars for leadership roles in academia, research institutions, business organizations, digital marketing agencies, e-commerce enterprises, technology companies, consulting firms, government agencies, and policy-making bodies.

Under the guidance of experienced faculty mentors, doctoral candidates undertake rigorous coursework, independent research, and thesis preparation in the field of Digital Marketing. The Faculty of Management at Pannadhay University provides a dynamic learning environment with modern digital platforms, business research facilities, libraries, online resources, analytics tools, and advanced research support to foster innovation in digital marketing and business strategies. Graduates emerge with strong analytical, research, strategic planning, data interpretation, problem-solving, and research communication skills that are highly valued in academia, research institutions, corporate organizations, digital marketing agencies, e-commerce enterprises, technology companies, consulting firms, and the digital business sector.

Subject Offered :

Digital Marketing Strategies and Innovations
Consumer Behaviour in Digital Platforms
Social Media Marketing and Consumer Engagement
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Digital Advertising and Brand Management
Content Marketing and Online Brand Communication
Influencer Marketing and Digital Brand Promotion
E-Commerce Marketing and Online Consumer Behaviour
Mobile Marketing and Consumer Decision-Making
Digital Marketing Analytics and Data-Driven Marketing
Artificial Intelligence (AI) in Digital Marketing
Machine Learning Applications in Marketing
Big Data Analytics in Marketing Decisions
Customer Relationship Management (CRM) in Digital Platforms
Digital Transformation and Business Growth
Social Commerce and Online Retail Marketing
Email Marketing and Customer Retention Strategies
Digital Consumer Psychology
Online Reputation Management and Brand Image
Digital Marketing and Customer Experience Management
Marketing Automation and Personalization Strategies
Neuromarketing and Digital Consumer Insights
Digital Payment Systems and Consumer Adoption
Emerging Technologies in Marketing (AI, AR/VR, Blockchain)
Digital Marketing for Small and Medium Enterprises (SMEs)
Green Marketing and Digital Sustainability Practices
Digital Marketing Metrics and Performance Measurement
Integrated Digital Marketing Communication
Digital Entrepreneurship and Online Business Models
Research Methodology in Digital Marketing

Department	FACULTY OF BUSINESS & MANAGEMENT
Type	Regular
Duration of the Course	3-5 Years
Eligibility	Master's Degree with minimum 55% marks (50% for SC/ST/OBC/PwD)
Seat Alloted
Medium of Instruction	Hindi & English
Examination	Entrance Test + Interview
Syllabus	University prescribed Ph.D. syllabus in Education
Scholarship	As per university norms rules
Fees	1,15,000 per year

Documents Required for Admission