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Ph.D in Marketing

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Advance your research career with a Ph.D. in Marketing at Pannadhay University.

Introduction

The Ph.D. in Marketing programme at Pannadhay University is designed to cultivate advanced research skills and deep subject expertise in Marketing. Students engage with contemporary marketing strategies, consumer behaviour, digital marketing, branding, market research, research methodologies, and interdisciplinary perspectives to contribute original knowledge to the field of marketing and business management. The programme prepares scholars for leadership roles in academia, research institutions, corporate organizations, marketing and advertising agencies, consulting firms, government departments, multinational enterprises, and policy-making bodies.

Under the guidance of experienced faculty mentors, doctoral candidates undertake rigorous coursework, independent research, and thesis preparation in the field of Marketing. The Faculty of Management at Pannadhay University provides a dynamic learning environment with modern libraries, digital resources, research facilities, industry-oriented academic resources, and advanced research support to foster innovation in marketing theory and practice. Graduates emerge with strong analytical, research, strategic decision-making, problem-solving, and research communication skills that are highly valued in academia, corporate organizations, marketing and advertising agencies, consulting firms, research institutions, government departments, multinational enterprises, and the global business sector.

Subject Offered :

Marketing Management
Consumer Behaviour
Digital Marketing
Strategic Marketing
Brand Management
Integrated Marketing Communications (IMC)
Advertising and Promotion Management
Sales and Distribution Management
Retail Marketing
International Marketing
Services Marketing
Business-to-Business (B2B) Marketing
Relationship Marketing
Customer Relationship Management (CRM)
Social Media Marketing
E-Commerce and Digital Commerce
Marketing Analytics
Artificial Intelligence in Marketing
Marketing Research
Product and Innovation Management
Pricing Strategy
Green and Sustainable Marketing
Rural Marketing
Luxury Brand Management

Department	FACULTY OF BUSINESS & MANAGEMENT
Type	Regular
Duration of the Course	3-5 Years
Eligibility	Master's Degree with minimum 55% marks (50% for SC/ST/OBC/PwD)
Seat Alloted
Medium of Instruction	Hindi & English
Examination	Entrance Test + Interview
Syllabus	University prescribed Ph.D. syllabus in Education
Scholarship	As per university norms rules
Fees	1,15,000 per year

Documents Required for Admission