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Bachelor of Business Administration (BBA)

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Undergraduate program designed to develop managerial, entrepreneurial, and leadership skills with industry-oriented specializations.

Introduction

The Bachelor of Business Administration (BBA) program at Pannadhay University is a comprehensive and industry-focused undergraduate program aimed at developing future business leaders and entrepreneurs. The program equips students with strong foundational knowledge in management principles, business operations, and organizational behavior. It integrates theoretical concepts with practical exposure, enabling students to understand real-world business challenges and develop effective decision-making skills. The program offers multiple specializations including Human Resource Management, Finance, Marketing, Business Analytics, Family Business, and Digital Marketing, allowing students to align their studies with career goals. Marketing is offered as a common specialization for all students, while additional specializations can be chosen based on individual interests. With a focus on experiential learning, case studies, internships, and industry interaction, the program prepares students for careers in corporate management, entrepreneurship, consulting, and emerging digital business sectors. It also provides a strong foundation for higher studies such as MBA and professional certifications.

Specialization In Human Resource Management, Finance. Marketing (Compulsory for all), Business Analytics, Family Business, Digital Marketing

Subject Offered :

Principles of Management
Business Communication
Financial Accounting
Business Economics
Organizational Behavior
Marketing Management
Human Resource Management
Business Law
Business Statistics
Operations Management
Financial Management
Entrepreneurship Development
Business Analytics
Digital Marketing
Strategic Management
E-Commerce
Research Methodology
Management Information System (MIS)

Department	Department of Management Studies
Type	Full time
Duration of the Course	Minimum 3 Years (including coursework)
Eligibility	10+2 (Any Stream) from a recognized board
Seat Alloted	120
Medium of Instruction	English
Examination	Semester System with internal assessments and end-semester examinations
Syllabus	As per UGC Guidelines with CBCS pattern including core subjects, electives, and project/internship
Scholarship	Scholarships available based on merit and university norms
Fees

Documents Required for Admission